Liza Zagirova – Product Design Lead

Product Design Lead

I design user-centered digital products & SaaS platforms —
from MVPs to hyper-growth — blending design systems expertise
with AI-driven delivery.

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Product Design Lead

Explore My Case Studies

I design user-centered digital products & SaaS platforms —
from MVPs to hyper-growth — blending design systems expertise
with AI-driven delivery.

Strengths

Core Expertise

I lead product design, build scalable systems, and use AI to accelerate every stage of digital product creation.

Design Systems

Collaboration

Prototyping

Problem Solving

Data Design

Innovation

Accessibility

Strategy

Direction

Scalability

AI UX

Leadership

Learning

Research

I turn complex challenges into intuitive digital products — from MVPs to enterprise platforms. .

UX Strategy
Flows
Prototyping
Interaction
Research

I create and evolve systems that speed delivery, scale with growth, and ensure brand consistency.

Components
Tokens
Scale
Documentation
Efficiency

I integrate AI into every stage of design — from research and analysis to UX, UI, copy, and testing — to deliver faster, smarter, and more innovative solutions.

Generative AI
Research
Content
Prototyping
Automation

I build and guide design teams, mentor talent, and align design direction with business priorities.

Mentoring
Reviews
Alignment
Collaboration
Growth

I drive outcomes through agile processes, clear prioritization, and seamless cross-team coordination.

Agile
Roadmaps
Prioritization
Delivery
Teamwork

About Me

+

Years Experience

+

Products & Platforms

+

Design Systems Built

+

Teams Built

Designing Products That Scale

Senior Product Designer & Design Leader

I have 15+ years of experience creating digital products, building teams, and designing systems that scale. My work spans startups and enterprises, always with a focus on user needs, collaboration, and measurable impact.

I combine strategy with hands-on craft — using AI, design systems, and rapid execution to move ideas from concept to launch. My goal is to deliver products that are intuitive, scalable, and business-ready.

DESIGN EXPERIENCE

2022 - Present
Product Design Lead Driving end-to-end product design for startups and SMEs across North America. Leading digital strategy, SaaS design, and integrating AI-driven workflows for scalable impact.
Yzzy Agency
TO 🇨🇦 / LA 🇺🇸
2019 - 2023
Product Design Manager Founding designer responsible for 5 SaaS platforms (web + mobile). Built and scaled first design system, grew design team, and supported company scale-up to 350+ employees.
Batch Service
Arizona 🇺🇸
2008 - 2022
Founder & Lead Designer Launched and led a digital product & design studio delivering SaaS, e-commerce, and branding projects for LATAM and US clients. Built strong SEO presence and long-term client relationships.
Zagirova Design
Dom. Rep. 🇩🇴
2005 - 2007
Early Career RolesWeb & graphic design + marketing management roles before transitioning to product design leadership.
Dom. Rep. 🇩🇴
Ukraine 🇺🇦

0% Invision

Featured Case Studies

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Learning Never
Stops

Blending formal education
with continuous learning

Design
Strategy

We always ensure that it combines a clean
and beautiful visual design.

UI/UX Audit Workshops

Education

2022 - Present

Professional Certificates

Human-Centered Design: Designing for AI (Univ. of London) · Leadership in
Product Innovation (Northwestern) · Google UX Design · AI for Business (UPenn)
· Market Research (UC Davis) · Google Project Management

2007-2010